Have you ever wondered how much it costs companies to get their ads on TV?
Here's a great article which provides a range of examples, from the big terrestrial channels (thats BBC1, BBC2, ITV1, C4, C5 - though the BBC doesn't carry any ads as its funded by a compulsory license fee of around £150 a year per household) to smaller, niche digital channels...
TheDrum on TV ad costs.
Examples: a 3-second ad on primetime ITV1 can cost £30,000, but on digital channels such as the Horror Channel and Animal Planet daytime ads can cost less than £50 - you can even get an ad on some of BT Sports' less popular strands for ... £5!!! The article gives the rate for Hollyoaks on C4, a show with a similar audience to BBC3's Class.
Monday, 23 October 2017
Friday, 20 October 2017
Its tempting to suggest viewing the EdS example with the audio off, but sadly you couldn't analyse the editing properly then...
There are many ways to approach analysing one, or comparing two, music videos. The key for you is to ensure that you give SOME consideration to ALL 4 Key Concepts: Media language, Audience, Representations, Industry ['Institutions'] - MARI Christmas!
Lets start with the one that may seem least obvious, INDUSTRY.
THE TWO VIDEOS
THE SMITHS: "This Charming Man"
ED SHEERAN: "Bibia B Ye Ye"
APPLYING KEY CONCEPT INDUSTRY
Your 1st question is: major label or Indie?
However, you can also look at the distribution of the video itself; its number of views; and the same for the track on the likes of Spotify.