Wednesday, 11 April 2018

MUSIC INDUSTRY stats summary CDs behind streaming

UK record labels' revenue grows at fastest rate since 1995

Tuesday, 10 April 2018

MAGAZINE REPRESENTATION Few BAME cover stars study reveals

Glossies so white: the data that reveals the problem with British magazine covers

Sunday, 8 April 2018

TV DRAMA BUDGETS LotR 1st $1bn series

We've explored this recently...


Sunday, 25 February 2018

TV DRAMA standalone bottle episodes

Why TV's brightest shows are turning episodes into standalone stories

Tuesday, 20 February 2018

CSP M VID Arctic Monkeys - I Bet You Look Good on the Dancefloor


The official video:

Note the lack of audience - quicker + easier to shoot with continuity, and therefore cheaper; could be costly assembling an audience + keeping them there long enough for multi-shoots too. Verisimilitude is clearly important though: the guitar leads are plugged in, the sweat is flying, the performance is high energy, reinforced by selectively fast-paced editing (use of short takes).

The new consolidated YouTube channel.
Firth suggests there are 3 types of video: performance, narrative, concept; it is common to combine performance + 1 of the others, but, as noted above, this is performance only (again: cheaper); higher budgets would come with chart success.

Is this their most successful video? Not by a long shot as these screenshots from (the new YouTube-consolidated - used to be the VEVO artist channel*) their official channel:    *read more here, look for UGC TAKES A HIT section


Another video, useful to reference - the social realist style links well to their determination to maintain a credible, 'authentic' image. John Moule commented on these videos (which he worked on) that the band, especially for a young, new, not established act, were exceptionally determined to control the creative process themselves. Its more common for an auteur director, or simply record company/management, to oversee the key creative decision-making for a video; pitches are often presented to a band (or their label/management) to okay, few bands come up with their own detailed proposals.